Admin Guides
Analytics Dashboard
Platform metrics, revenue reports, and growth analytics for administrators.
Platform Analytics
Monitor platform health, revenue, user growth, and marketplace trends.
💰
Revenue
Platform earnings
👥
Users
Growth metrics
📦
Products
Catalog health
📊
Sales
Transaction volume
Key Metrics
📈 Revenue Metrics
- Gross Merchandise Value (GMV)
- Platform fee revenue (commission)
- Month-over-month growth
- Average order value
👤 User Metrics
- Total active users (buyers + sellers)
- New registrations per day/week/month
- User retention rate
- Seller conversion rate
🛍️ Transaction Metrics
- Total transactions processed
- Success rate (completed vs failed)
- Refund rate
- Average transaction time
Reports & Exports
Generate reports for analysis:
- Monthly revenue report (PDF/CSV)
- Top sellers & products leaderboard
- User growth charts
- Custom date range reports